Who What Wear Australia: Tell us about how your jewellery label launched?
Holly Ryan: I launched the label straight out of university in 2011. I studied Fine Arts, majoring in Fashion at QUT in Brisbane. I started the brand because I felt like there was a gap in the market for high end fashion jewellery that is carefully considered and beautifully handcrafted. I felt like fashion specific jewellery lacked quality or wasn’t creatively experimental enough for my taste, so I set out to create unique, timeless pieces for people interested in making an ethical fashion statement.
HR: Thank you! That means a lot to me! I think my appreciation for simplicity, timeless design and quality construction resonates with people who are looking for pieces which last, are handmade and will give a chic, instant update to any outfit. They are statement earrings without unnecessary embellishment—and they won’t harm your ears.
WWW: Where is your studio? Are your pieces designed and made in-house?
HR: My studio is on the side of Mt Coolum, at Coolum Beach on the Sunshine Coast in QLD. It’s a five minute walk to the beach and has ocean views. All of my jewellery is currently made in-house by myself and my team of five. It is a much smaller operation than people realise.
WWW: What’s your best-selling piece of jewellery?
WWW: Do you plan on working with other materials?
HR: Yes, this year I will begin working with 18ct gold, white gold and diamonds. I am stepping things up because I felt like I am finally ready. I have always designed with the limited skills I have in mind, but it’s time to branch out and try something new.
WWW: What do you think will be the next big trend in jewellery?
HR: Heirloom style jewels, investment pieces to wear every day and to pass on to loved ones.