Who What Wear Australia: Tell us about how your jewellery label launched?

Holly Ryan: I launched the label straight out of university in 2011. I studied Fine Arts, majoring in Fashion at QUT in Brisbane. I started the brand because I felt like there was a gap in the market for high end fashion jewellery that is carefully considered and beautifully handcrafted. I felt like fashion specific jewellery lacked quality or wasn’t creatively experimental enough for my taste, so I set out to create unique, timeless pieces for people interested in making an ethical fashion statement.

WWW: Your Minimalist Hoops and Squiggle Hoops have been worn by everyone (me included!) in the past year—what do you think it is about the design that resonated with so many people?

HR: Thank you! That means a lot to me! I think my appreciation for simplicity, timeless design and quality construction resonates with people who are looking for pieces which last, are handmade and will give a chic, instant update to any outfit. They are statement earrings without unnecessary embellishment—and they won’t harm your ears.

WWW: Where is your studio? Are your pieces designed and made in-house?

HR: My studio is on the side of Mt Coolum, at Coolum Beach on the Sunshine Coast in QLD. It’s a five minute walk to the beach and has ocean views. All of my jewellery is currently made in-house by myself and my team of five. It is a much smaller operation than people realise.

WWW: What’s your best-selling piece of jewellery?

HR: The Magnetic Field HooksPearl HooksMinimalist Hoops and Squiggle Hoops are currently the front runners.

WWW: Do you plan on working with other materials?

HR: Yes, this year I will begin working with 18ct gold, white gold and diamonds. I am stepping things up because I felt like I am finally ready. I have always designed with the limited skills I have in mind, but it’s time to branch out and try something new.

WWW: What do you think will be the next big trend in jewellery?

HR: Heirloom style jewels, investment pieces to wear every day and to pass on to loved ones.

Via http://www.whowhatwear.com.au/how-its-made-holly-ryan/slide3